A series from LIFE capturing the French as they first meet Coke, 1950. (no product endorsement intended, haha).
Photographs by Mark Kauffman, from the LIFE archives.
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
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| Mark Kauffman, LIFE © Time Inc. |
2 comments:
My father told me about when Coca Cola came to Yugoslavia: he was little, it was dirt cheap and nobody liked it.
But since it was dirt cheap and foreign, western, people bought it and got hooked.
Go, go marketing.
When my refugee parents arrived in New Brunswick, Canada on Christmas Eve in 1951 after a long ocean journey, they were given an orange and saw a sign that advertized Coke for 5 cents. They thought they had arrived in heaven!
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