World War One, of course, had casualty rates that exceeded those of any past war by a huge factor, so all the countries involved had a constant need for new recruits. To get them, propagandists/poster artists used every tactic possible, no matter how irrelevant or even false. Here are just a few.
Guilt. Source
Nobility and friendship. Source
It's exciting. Source
You're fighting for liberty (er...yeah...). Source
Veterans would go if they could, so it must be worthwhile. Source
Sexy girls. Source
More sexual innuendo... Source
If you're not with us, you're not one of us. Source
Be a man. Source
Actually bringing up the obscure treaty that started it. Source
Patriotism (even when irrelevant, no one was threatening Scotland). Source
Your sports heroes are doing it. Source
It beats getting killed in an air raid. Source
Patriotism, again, with a twist (Irish independence was a big deal at the time) Source
You'll be happy! [I'm not sure how the originators of this one slept at night, honestly]. Source
Guilt from women. Source
Historical/cultural appeal. Source
It is Serious. Source
Appeal to Empire (also, fans of the Lion King). Source
Selective quoting of national heroes. Source
Sign up to avoid being drafted. Source
You'll like it! (also, why not?). Source
No wonder everyone ended up so cynical and disillusioned.
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